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This website bait-pumps.com states the following, "What Is A Bait Pump? Looking a bit like a tool you might use for unblocking a sink, a bait pump is an efficient device for collecting black lugworms, the holy grail of sea fishing baits in the UK! Just about any fish that swims in the UK will take lugworms, but its a particular favourite with the anglers favourite fish, the cod, as well as the chippys favourite, the plaice! If you want to buy them, you have to pay the going rate." We viewed that the webpage also stated " Even when worms are plentiful, they are often hard to get at with a fork." The header had alvey as the highest ranking search term. It is followed by bait pump, pumping, and lugworm which isn't as ranked as highly as alvey. The next words they used was video. instructions was included but might not be understood by web crawlers.